JT AccountS is a bookkeeping and accounting small business in North
London. They initially wanted to have their business cards redesigned
but once we had done this the letterhead and the compliment slips
followed, and even some legal corners.
We made their existing logo ‘pixel perfect’ and created a bold brand
around the Aries horns which hold symbolism to the client. The trouble
we had with this project was balancing the bubbly and cheerful
personality of our client with the almost stereotypical boredom of
accounting. We felt that through the strong use of deep crimsons and
dodger blues as well as the playfulness of the Overlock font we managed
to merge the two elegantly. Giving that “accountant with a twist” feel we were after.