Brand Redesign & stationary
We were aaporached by Jason from JJL Trees to redesign their logo which at the time was text and clipart and create a brand that will set them apart from the competitive tree surgeon industry.
Unlike every other tree surgeon JJL Trees new logo doesn’t use the cliche green colours. It focuses on the spectrum of autumn. The illustration in the middle is Jason Lomas’ favourite tree, the Fagus sylvatica (Copper Beech).
We learned all about Jason and his business and created a design that showcases their warm personality and love of nature. Recycled pulp paper and sustainable materials were chosen along with the logo to add a tactile but environmentally responsible element to the design.