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SEO is constantly changing factors that can better affect the user experience. Google keeps ITS  algorithm’s secret, but it helps with guidelineS and tips.

Before we start, SEO stands for Search Engine Optimisation.

This part of digital marketing is essential and profoundly crucial for the efficiency of your site and any device you use to run your business. SEO is also related to site architecture because it encompasses both technical off-page requirements for spiders and bots, and, creative factors on-page for delivering a great user experience. Moreover, SEO requires optimisation to improve rankings, drive traffic, and increase awareness in the search engines. Google, Bing and Yahoo are the most popular – Google uses more than 200 algorithms or ranking factors which are constantly updated as the users change the way they search.


Similarly, you must be up-to-date of the new trends for SEO’s top performances and Google ranking signals news. All these factors and signals stand for delivering a great experience to the user. The user satisfaction is Google’s primary concern and so it must be for all digital marketers actors. Most importantly, SEO and UX both require you to focus on the needs of the user, which would then ensure your product is useful, helpful, easy to navigate and contains engaging content.


You might not be so surprised that today most of the search traffic on Google comes from mobiles, and customers between 18 and 40 years old use their smartphones to search for products or services before making most of their purchases. Google provides businesses the option of testing their mobile version of their websites. Google tests for mobile-friendliness and check the robustness of the code, plus they provide recommendations and tips to improve your mobile performance.



Yes, that’s what Google officially announced on their blog, speed page is a ranking signal and still an important factor in search engine ranking. For better results, use the free Google PageSpeed Testing Tool to check the speed of your site. Additionally, it is important to enrich the experience of mobile users through Accelerated Mobile Pages (AMP). Your SEO and marketing strategies can also be hugely benefited from this. AMP pages are shown in the Google News carousel, and therefore your SEO will get a major boost from inbound traffic. That’s because your page is likely to get more attention than others.


Voice search programs like Cortana for Windows, Google Assistant, Ok Google, and Siri for Apple have grown quite popular in recent years. Infact, Google announced that 20% of searches are now made by voice command. This trend is increasing, so it’s important for a marketer to take advantage of the voice search option. It is crucial to not consider anymore just keywords but also the longtail+. The ‘+’ means conversation phrases. Voice searches are likely to use phrases or full questions. There are free tools already available, such as, Pro Rank Tracker and SEO Book Rank Checker that can help you discover potential longtail keywords. These tools also help track the ranking of these longtail keywords so you can understand which ones to use and which to avoid.

5. RICH SNIPPETS – Reviews, Location, Price Range, Job Description and more…

Google is becoming more and more sophisticated, nonetheless, it’s crucial to enrich the user experience with relevant information and features so you can optimise the search listing of your website. Rich Snippets provide a small sample of a site’s content on Search Engine Result Pages (SERPs) of Google, Yahoo and Bing. They make it more enticing for users to click on and easier for search engines to extract information. Google has provided Structured Data Markup Helper tool, which will help you to develop richer content based on vital information you can provide under the URL or below the search description.


Hyper Text Transfer Protocol Secure (HTTPS) is the secure version of HTTP, the protocol over which data is sent between your browser and the website that you are connected to. It means all communications between your browser and the website are encrypted. HTTPS is often used to protect highly confidential online transactions like online banking and shopping order forms. Google announced on its Google Security Blog that HTTPS is in their ranking algorithm and introduced it as a ranking signal. According to Moz, around 50% of web pages shown on the first page of Google’s organic search results are HTTPS. Hence, moving your website to HTTPS can boost your ranking in search engines as well.


Do you need some help to put it in practice?